ThankYou

TOP FIVE HIGHLIGHTS FROM THE 2015 TOURISM SUMMIT

Nova Scotia’s annual Tourism Summit is Canada’s largest tourism industry conference. More than 500 tourism stakeholders gathered in Halifax from November 22 – 24 with the common goal of continued success for their businesses and that of the Nova Scotia tourism industry.  On behalf of the Board of Directors and staff of TIANS and NSTHRC, thank you to all of the attendees, speakers, and sponsors for making the 2015 Tourism Summit a success.  Here are our top five highlights from TIANS’ We Are Tourism Summit:

1.  INTERACTIVE EDUCATIONAL SESSIONS
The focus of the educational sessions at the 2015 Tourism Summit was to address the present and future business needs of the industry.  Knowledge sharing armed delegates with tools for success that they can use to stay competitive and rise to the top in this global economy. Experts from TripAdvisor, Google/YouTube Canada, STR, InterVISTAS Consulting and Redpoint shared best practices and strategies that delegates could implement right away to help grow their businesses.

CM

Christina Miranda Principal, RedPoint Marketing, PR

2.  HIGH CALIBRE KEYNOTE SPEAKERS

A captivating line up of international and local keynote speakers were assembled to energize and motivate delegates. Attendees were privy to detailed business techniques that have consistently shown superior results. Award winning entrepreneur Stuart Knight, global entrepreneur and CEO Glenn Squires, and Marc Crothall, CEO of the Scottish Tourism Association, shared with delegates insightful messages of how to acquire success through building stronger relationships with the community, employees and customers.

SK

Stuart Knight Author, Entrepreneur and Communication Specialist

3.  TOURISM LEADERS

The Tourism Summit is the only event that provides the opportunity for industry to engage with so many tourism leaders under one roof.  Delegates gained valuable information from leaders such as Tourism Nova Scotia, Destination Canada, Halifax Convention Centre, Tourism HR Canada and Taste of Nova Scotia. These industry champions provided updates on innovative programs available to the industry and shared how to foster lasting partnerships that will directly benefit the future of their businesses.

DavidG

David Goldstein President and Chief Executive Officer, Destination Canada

4.  NETWORKING OPPORTUNITIES

When like-minded individuals are brought together to share their contributions and inspire each other toward action, the possibilities are endless. The 2015 Tourism Summit provided an environment for delegates to connect with other tourism stakeholders from across the country who believe that together, We Are Tourism, and that we can ‘Make Tourism Matter’.  Attendees had access to 30 industry suppliers through the Tourism Marketplace which showcased products and services that contribute to business success.

TIANS201500057

2015 Tourism Summit Delegates

5.  WE ARE TOURISM

Industry people working toward business excellence build the foundation for the long-term profitability that sustains our communities.  To visitors, the experience that the tourism operators design forms their impression of Nova Scotia. Throughout the We Are Tourism Summit, we invited attendees to shine a spotlight on themselves by sharing their photos through social media with the hashtag #wearetourism. You may view the 2015 Tourism Summit delegate experience through their individual posts.

tians201500091

#wearetourism

Annual Tourism Summit Celebrates Excellence 

TIANS201500237

Written by: Jennifer Falkenham

*Published article in Eastern Hotelier Magazine. 

ThankYou

2015 Tourism Summit – We Are Tourism – Photo Blog 5

The 2015 Tourism Summit concluded with a grand finale celebration; the Crystal Tourism Awards of Excellence Gala Dinner.  We gathered at the Grand Ballroom at the World Trade and Convention Centre in Halifax to showcase those individuals and businesses who are true leaders in tourism. Eight Crystal Tourism Awards of Excellence were presented.

Also presented were the 2015 Pineapple Awards – a celebration of our Pride in Service and of the individuals who go above and beyond to enrich visitor experiences. Throughout the year, visitors to Nova Scotia complete Pineapple Awards ballots located online and in hundreds of establishments throughout the province.

We invite you to continue to share your photos and videos of the 2015 TIANS Tourism Summit on our facebook page, through our twitter handle, or #wearetourism. On behalf of the board and staff at TIANS and NSTHRC, we would like again to thank all of the attendees, speakers, and sponsors for making the 2015 TIANS Tourism Summit a success!TIANS201500236

TIANS201500225

TIANS201500194

TIANS201500231

TIANS201500227

TIANS201500200

TIANS201500167

TIANS201500162

TIANS201500248

TIANS201500238

TIANS201500391

TIANS201500296ALASTAIR & FRANCES CAMPBELL TOURISM ACHIEVEMENT AWARD
Mr. Hanspeter Stutz, Grand Pre Winery

TIANS201500289AMBASSADOR AWARD
Canadian Museum of Immigration at Pier 21

TIANS201500260PARKS CANADA SUSTAINABLE TOURISM AWARD
Big Spruce Brewing, Cape Breton

TIANS201500292TOURISM PERSON OF THE YEAR AWARD
Glynn Williams, Authentic Seacoast Company

TIANS201500284TOURISM INNOVATOR AWARD
The Lumberjack AXEperience

TIANS201500256

TOURISM CHAMPION AWARD
Pictou County Cruise Ship Committee

TIANS201500268HUMAN RESOURCE LEADERSHIP AWARD
Ski Wentworth

TIANS201500252COMMUNITY SERVICE AWARD
Restaurants for Change – Nova Scotia

TIANS201500239

TIANS201500274PINEAPPLE AWARD RECIPIENT
Helen Dunn accepting on behalf of Roger O’Donnell,
owner and operator of Birchwood Campground & Cabins in Pictou, NS

TIANS201500276PINEAPPLE AWARD RECIPIENT
Trish Julien with the Cambridge Suites Hotel in Halifax, NS

TIANS201500282PINEAPPLE AWARD RECIPIENT
Jacqueline Belliveau with the Visitor Information Centre in Lunenburg, NS

TIANS201500237

Written by: Jennifer Falkenham

 

 

 

 

ThankYou

2015 Tourism Summit – We Are Tourism – Photo Blog 4

The fourth photo blog in our 2015 TIANS Tourism Summit – We Are Tourism series focuses on day three; Tuesday, November 24th. Don’t forget that you can download copies of the Tourism Summit presentations on the conference website under the Sessions tab.

Throughout the We Are Tourism Summit, we invited attendees to share photos through the hashtag #wearetourism. These photos posted live on our event Instagram feed in real time. Don’t miss what your industry peers posted as they participated in the 2015 Tourism Summit through #wearetourism.

We invite you to continue to share your photos and videos of the 2015 TIANS Tourism Summit on our facebook page, through our twitter handle, or #wearetourism.  Stay tuned to the Voice of Tourism Blog for more photos from the event!TIANS201500116

TIANS201500153IMG_1883

TIANS201500150

TIANS201500387

 

TIANS201500383

 

Written by: Jennifer Falkenham 

 

ThankYou

2015 Tourism Summit – We Are Tourism – Photo Blog 3

The third installment of our 2015 Tourism Summit – We Are Tourism photo blog series focuses on day two; Monday, November 23rd, 2015. Copies of the Tourism Summit presentations can be found on the conference website under the Sessions tab.

Throughout the We Are Tourism Summit, we invited attendees to share photos through the hashtag #wearetourism. These photos posted live on our event Instagram feed in real time. Don’t miss what your industry peers posted as they participated in the 2015 Tourism Summit through #wearetourism.

We invite you to continue to share your photos and videos of the 2015 TIANS Tourism Summit on our facebook page, through our twitter handle, or #wearetourism.  Stay tuned to the Voice of Tourism Blog for more photos from the event!

 

TIANS201500052

TIANS201500084

TIANS201500048

TIANS201500057

TIANS201500347

TIANS201500376

TIANS201500364

TIANS201500091

TIANS201500095

TIANS201500101 (2)

Written by: Jennifer Falkenham 

 

 

 

 

ThankYou

2015 Tourism Summit – We Are Tourism – Photo Blog 2

We are pleased to present the second 2015 Tourism Summit – We Are Tourism photo blog. This set of photos are from the Sunday, November 22nd, 2015 Welcome Reception and Marketplace that took place at Casino Nova Scotia, Halifax.

Throughout the We Are Tourism Summit, we invited attendees to share photos through the hashtag #wearetourism. These photos posted live on our event Instagram feed in real time. Don’t miss what your industry peers posted as they participated in the 2015 Tourism Summit through #wearetourism.

We invite you to continue to share your photos and videos of the 2015 TIANS Tourism Summit on our facebook page, through our twitter handle, or #wearetourism.  Stay tuned to the Voice of Tourism Blog in the coming weeks for more photos from the event!TIANS201500332

TIANS201500329

TIANS201500315

TIANS201500338

Written by: Jennifer Falkenham 

ThankYou

2015 Tourism Summit -We Are Tourism – Photo Blog 1

On behalf of the board and staff at TIANS and NSTHRC, we would like to thank all of the attendees, speakers, and sponsors for making the 2015 Tourism Summit a success! The energy during this years event was outstanding. It’s always a pleasure to host 600 tourism professionals from around the province and facilitate the industry’s immersion in the enterprise of tourism.

This first Tourism Summit blog installment is comprised of personal photos taken during the three day event in Halifax from November 22-24, 2015. Throughout the We Are Tourism Summit, we invited attendees to share photos through the hashtag #wearetourism. These photos posted live on our event Instagram feed in real time. Don’t miss what your industry peers posted as they participated in the 2015 Tourism Summit through #wearetourism.

We invite you to continue to share your photos and videos of the 2015 TIANS Tourism Summit on our facebook page, through our twitter handle, or #wearetourism.  Stay tuned to the Voice of Tourism Blog in the coming weeks for more photos from the event!


003_IMG_1552

047_IMG_1618

078_IMG_1569

054_IMG_1608

048_IMG_1619

032_IMG_1685

 

024_IMG_1714

013_IMG_1759

011_IMG_1767

Written by: Jennifer Falkenham

We Are Tourism – TIANS Tourism Summit 2015

we-are-tourism-sampleWe Are People

People are at the root of everything tourism in Nova Scotia.  Industry people working toward business excellence build the foundation for the long-term profitability to sustain our communities. In Nova Scotia, business excellence isn’t formula driven so much as it’s a way of life. The drive of individuals fueled by innovation and passion for this province is what continues to propel tourism forward in Nova Scotia. When like-minded individuals are brought together to share their contributions and inspire each other toward action, the possibilities are endless.  That’s why TIANS is making the 2015 Tourism Summit “the people’s conference” with a theme of We are Tourism.CampingWAT

We Are Innovators

TIANS represents the industry and our members who work in it. The importance of the people who work in our tourism industry can never be overstated.  To visitors, the experience that the tourism operators design forms their impression of Nova Scotia.  These are times of unprecedented change in our business climate. As experts in business and forming impressions, it’s the tourism operators who must grab hold of the tourism sector and work with TIANS to lead it. In order for this to happen, it’s crucial that tourism operators and professionals realize their role in Nova Scotia’s future success. TIANS wants to provide an environment where this is the focus for operators. Through the 2015 tourism Summit, we will shine a spotlight on the industry, the operators, and stakeholders that make our sector great. Through our educational sessions and keynote address, we will arm delegates with the tools for success to compete and rise to the top in this global economy. Tourism Summit delegates will have take-away knowledge to implement into their businesses, as well as nourishment through collaboration towards business excellence.ChefsWAT

We Are Economic Generators

What remains consistent is knowing that business in Nova Scotia must continue to grow. We know that the tourism industry is one of the largest economic generators for Nova Scotia. TIANS recognizes the fact that long term profitability in tourism cannot be sustained without a contribution from each person that has a stake in the industry.  Your participation is necessary for future tourism success. The 2015 Tourism Summit is a prime time for you to make your contribution. Empower yourself and your peers by adding your voice, passion, and ideas for the future while attending this tourism event. The annual Tourism Summit is a combination of high-caliber keynote speakers, educational sessions, networking events and marketplace. The three-day event culminates with the Crystal Tourism Awards of Excellence Gala Dinner.FestivalWAT

Register Today! November 22-24th, 2015 in Halifax. Take advantage of the Early Bird Rate until October 31st, 2015!GaspereauVineyardsWAT

Written by: Jennifer Falkenham

* All photographs used in this blog post are credited to Tourism Nova Scotia.

Investing in People – Scholarships 2015-2016

NSTHRC

A scholarship gift is an investment in the lives of individuals. We recognize how integral people are to the success of our tourism product in Nova Scotia.  No other industry relies on its workforce to sell experiences and products the way that tourism does. Therefore, investing in the professionals that make up the Nova Scotia tourism workforce is one of the best investments to be made.  TIANS and NSTHRC are proud to offer scholarships to those currently working in the industry and for students embarking on a future career in tourism.

Each year more than $5000 in scholarships is awarded to high school students and tourism employees in Nova Scotia. The Tourism Scholarships are presented to those who best embody the qualities necessary to excel in careers within the tourism industry.

NSTHRC Chairman, Scott Travis, presenting to Brianna Shaw 2014 Post Secondary Tourism Scholarship Winner

NSTHRC Chairman, Scott Travis, presenting to Brianna Shaw, Post Secondary Tourism Scholarship Winner 2014-2015

The Impact of Tourism Scholarships

It is very important for students to recognize their own potential as well as their relevance in the overall success of their future industry. Receiving recognition in the form of a scholarship from a tourism organization helps reiterate this message.

Scholarships provide an opportunity for many people to earn an education. Receiving free financial assistance can lessen the monetary burden for those looking to pursue their professional passions. With one less thing to worry about, students are able to focus their efforts more toward the education and skill development that can help them be successful.

Aidan Wallenbeck, Culinary Scholarship Winner 2014-2015

Aidan Wallenbeck, Culinary Scholarship Winner 2014-2015

Where do NSTHRC Tourism Scholarship Funds Come From?

We want our future tourism industry workforce to know that there are people who support their efforts and believe in the tourism work they want to pursue in Nova ScotiaThrough donations and TIANS/NSTHRC initiatives, like the Silent Auction during our annual Tourism Summit, money is raised to support these scholarship opportunities.

Geneva MacLachlan, Silver Scholarship Winner 2014-2015

Geneva MacLachlan, Silver Scholarship Winner 2014-2015

What Types of Scholarships Are Available?

There are scholarships available for individuals pursuing education for careers in tourism, as well as professional development scholarships for those in the industry looking to grow their knowledge levels and enhance their skill set.

The newest professional development scholarship, the Gerry Mailloux Scholarship, is an initiative developed by the Nova Scotia Bed & Breakfast Association. Introduced in 2014, this scholarship is for those students pursuing Culinary Excellence and applications for this scholarship are still open.

Kennedy Hutchinson, Gold Scholarship Winner 2014-2015

Kennedy Hutchinson, Gold Scholarship Winner 2014-2015

The 2015 Tourism Scholarship Winners

The Nova Scotia Tourism Human Resource Council (NSTHRC) in partnership with the Hotel Association of Nova Scotia (HANS), was pleased to present the following scholarships to three deserving High School students from Inverness, Amherst and Halifax.

  • Breagh Jenkins from Dalbrae Academy won the Gold Scholarship ($1,250) and will be attending NSCC Akerley Campus to start the Tourism Management Program.
  • Jillian Read from Amherst Regional High School received the Culinary Scholarship ($1,000) and is enrolled in Holland College’s Culinary Arts Program.
  • Myranda Murdoch from Auburn Drive High School is the recipient of the HANS Scholarship ($1,000) and will be attending NSCC Akerley Campus to complete the Baking & Pastry Program.549_You-Did-It-Congratulations-Image1

How to Participate

For more details about how to apply for, or to donate to, the NSTHRC scholarships please contact Lynn McDonagh Hughes, NSTHRC Operations Manager at lynn@tourism.ca or call (902) 496-7472.  To learn more about other professional development opportunities and Service Excellence programs available through NSTHRC, please visit: http://www.tourismhrc.com.

The NSTHRC was established in 1989 as a division of TIANS to address labour market issues within the tourism sector in Nova Scotia. The Council’s mission is to develop a skilled and professional workforce for the Nova Scotia tourism sector.

Written by: Jennifer Falkenham

Are You Building A Business You Can Sell?

businessWhen you picture yourself in the future, what does that look like?  If you are an entrepreneur, an ideal would be to earn your living building a business you are passionate about and then one day sell it for a profit so you can retire comfortably, or go after your next big idea.

The Buy, Build, Sell Formula  

Entrepreneurs supply the willpower and are the driving force behind turning their dreams into reality.  As a business owner, are you following the buy, build, sell formula?  If you’re not, chances are you are cheating yourself out of money that you have earned.

People own businesses for many reasons, but the main goal is to make money. Owning and running a tourism business is very rewarding. It also comes with a specific set of challenges.  Entrepreneurs can find themselves having to focus on the day-to-day operations and often times need a little help planning for their business future. We at TIANS and NSTHRC want you to know that we are delighted to be a resource for you providing expert advice, support and contacts.    IAmEntrepreneur1024-copyConsulting the Experts

So, what’s the first step in having a profitable business? It certainly can’t hurt to consult with a financial advisor. We reached out to TIANS Member, and Chartered Accountant, Debi J. Peverill of SBR Communications Inc. and Peverill & Associates Inc., to ask her if she could share a bit of her expertise.

Ms. Peverill is a speaker, author, chartered accountant, consultant, coach, and all around wealth of information.  You may remember Debi as the dynamic facilitator of the Succession Planning workshops offered by TIANS, or as part of a panel presentation during the 2014 Tourism Summit.  She has written and published 12 books; the most recent being Ten Tax Traps to Avoid. We encourage you to subscribe to her information channels and connect with Debi if you are looking for expert financial advice.

Below, Debi. J Peverill touches on an important first step to think about when setting up your business for a successful sale in the future.

Debi Peverill

Debi Peverill

Why You Should Incorporate Your Business

By: Debi J. Peverill CA

Every business owner should know the answer to this question – Are you building a business you can sell?

Not every business will be sold when the current owner is ready to move on. There are businesses where if the current owner leaves, there is little value left in the business. There is nothing wrong with this scenario unless the business owner does not understand that they have not built a business that can be sold.

How is Your Business Set Up?

If you are building a business to sell then you need to consider whether your business should be incorporated. Most businesses follow a certain transition, the business starts as a partnership or proprietorship and as it grows incorporation takes place, then maybe you see a holding company and a family trust. A successful business is almost always incorporated.

 inc sign

Tax Benefits of Incorporation

The advantages of incorporation are many and this article is only going to address the tax benefits. First of all, if you incorporate your business you are able to take your remuneration in the form of dividends rather than as personal business income or salary. Dividends are paid to shareholders and shareholders do not have to work in the business, so you have the opportunity to pay dividends to family members. These family members must be at least 18 years of age. This strategy is often referred to as income splitting.  A taxpayer in Canada who earns $60,000 a year pays more tax than two taxpayers who each earn $30,000. This is the advantage of income splitting.

Tax Savings Through Incorporation  

Another advantage will be the tax savings that occur when a business owner sells the shares of their business rather than selling the assets of their business. Canada has an exemption for the sale of small business shares. This exemption used to be $500,000 and has been increased to $800,000 and is now indexed so each year this exemption will increase. What this means is – if you sell your shares to a new owner – you will not pay any personal income tax until your gain is more than $800,000. Each person in Canada has this exemption so if you and your spouse each own shares of your corporation then you can sell the shares of your business for $1.6 million. This should be on your list of things to do. Build a business that is worth $1.6 million, you and spouse sell the shares and keep all the money. If you sell the assets of your business then you do not have this exemption. If your business is not incorporated you have no choice but to sell the assets because you have no shares!
Shares Certificate

The Main Reason a Business Becomes Incorporated  

When your business is incorporated the corporation pays tax on the money that is left in the corporation and you pay personal income tax on the money that you take out of your business. This is an advantage, as you can control the amount of income tax that you pay personally, simply by leaving money in the business. If your business is not incorporated you pay income tax on the profit earned by the business. You have no control over how your business profits are taxed. The corporate form allows you to pay dividends or salaries. You can take all the income earned by the corporation out as salary and pay personal tax on this income. Or you can leave all the income in the business and only pay corporate tax. The corporate income tax rates in Canada are much lower than personal tax rates. This is the main reason that a business gets incorporated. This way they pay less income tax.  Corporate income tax rates are approximately 15% whereas a person can pay nearly 50% tax. I have yet to meet the person who wants to pay a lot of income tax.

Are You Making Money?

The advantages of incorporation apply mainly to successful businesses. You have to be making money before saving tax is an option. If your business is profitable then income splitting will be a huge benefit and, thinking long term, you will want to avoid paying income tax on the sale of your business.

Business owners should consult with their financial advisors and consider whether incorporation is the right choice for their business.

To learn more about incorporation and other ways to save money for your business check out Debi’s book Ten Tax Traps to Avoid. Tex-Tax-Traps best quality

Written by: Jennifer Falkenham 

Top 5 Reasons to Tap into Our Technology Project

Today’s customer is using technology to research and choose the places they will visit. To stay competitive, Tourism operators must use technology to showcase their product and sell the Nova Scotia experience. No matter what your level of understanding is with technology, we can help you.

TIANS coordinates a range of professional development programs for the industry intended to support competitiveness. In 2014, we launched the Nova Scotia Technology Project in partnership with the Nova Scotia Tourism Agency to assist business operators in understanding better ways to use technology to promote their unique products and experiences. Through workshops, webinars, and one-on-one tailored mentoring support, we are providing businesses with the tools needed to compete in the digital tourism channels which today’s visitors are using more and more to make their travel decisions.

Tomorrow marks the fifth and final week of our free Webinar Wednesday series. If you haven’t signed up, you may do so here. To view webinars you may have missed, visit the TIANS YouTube channel.

Below, we present the top five reasons that you as a tourism professional should tap into the TIANS Technology Project.

1.  You don’t know what you don’t know.

We can assist you to understand ways to better use technology to promote the unique experience you offer to visitors. Your Technology Project mentoring session will be tailored to answer your questions about what technology is out there for you, what may be the best fit for your business, and how to use it to be most effective. Your take away will be a strategic plan for your business that will be workable no matter what your technology level.

Baddeck Technology Workshop

Baddeck Technology Workshop

2.  If you’re not managing your online reputation, someone else is!

You can’t be an ostrich and bury your head in the sand. Conversations about your business are happening online, so you must be part of the conversation.  In fact, instead of being part of the conversation, you should be leading it. We can show you ways to do this that have been proven to be successful for operators.

3.  The price.

For a minimal investment, you can get a big return by implementing what you learn.  Technology mentorship one-on-one sessions are $75.  What do you get for your investment? An expert will come to your business and discuss in detail the topics you are interested in, give you information you may not know, and assist in putting together a plan to go forward. The five group based workshops we have facilitated in the past three weeks have cost $20 – $30 per attendee, per workshop for all participants. That’s an amazing deal.

Cheticamp Technology Workshop

Cheticamp Technology Workshop

4.  Connections, contacts, and collaboration.

The Technology Project is one avenue of many that you can use to benefit from the relationships cultivated through your provincial association. Being a part of TIANS, and participating in one of our Technology Project initiatives, ensures you have the opportunity to partake in knowledge sharing with other tourism businesses and professionals.  We have trusted suppliers ready to assist you to grow your business through their products and expertise, as well as discounts for you on products and services that are exclusive to TIANS.  There are experts in every field ready to connect with you and share their knowledge for success.

Sydney Technology Workshop

Sydney Technology Workshop

5.  We know Nova Scotia tourism.

We understand that operating a tourism business can be challenging; you are busy and where you spend your time is precious.  As the Voice of Tourism in Nova Scotia for over 37 years, we know about tourism businesses and how they work. There’s no need to reinvent the wheel. We are delighted to be a resource for you providing expert advice, contacts and support in any way we can. Use us!

Contact us today for more information. Or to coordinate your own mentoring session, set up a group workshop, or access one of our informative webinars.

Written by: Jennifer Falkenham