Nova Scotia’s annual Tourism Summit is Canada’s largest tourism industry conference. More than 500 tourism stakeholders gathered in Halifax from November 22 – 24 with the common goal of continued success for their businesses and that of the Nova Scotia tourism industry. On behalf of the Board of Directors and staff of TIANS and NSTHRC, thank you to all of the attendees, speakers, and sponsors for making the 2015 Tourism Summit a success. Here are our top five highlights from TIANS’ We Are Tourism Summit:
1. INTERACTIVE EDUCATIONAL SESSIONS
The focus of the educational sessions at the 2015 Tourism Summit was to address the present and future business needs of the industry. Knowledge sharing armed delegates with tools for success that they can use to stay competitive and rise to the top in this global economy. Experts from TripAdvisor, Google/YouTube Canada, STR, InterVISTAS Consulting and Redpoint shared best practices and strategies that delegates could implement right away to help grow their businesses.
A captivating line up of international and local keynote speakers were assembled to energize and motivate delegates. Attendees were privy to detailed business techniques that have consistently shown superior results. Award winning entrepreneur Stuart Knight, global entrepreneur and CEO Glenn Squires, and Marc Crothall, CEO of the Scottish Tourism Association, shared with delegates insightful messages of how to acquire success through building stronger relationships with the community, employees and customers.
The Tourism Summit is the only event that provides the opportunity for industry to engage with so many tourism leaders under one roof. Delegates gained valuable information from leaders such as Tourism Nova Scotia, Destination Canada, Halifax Convention Centre, Tourism HR Canada and Taste of Nova Scotia. These industry champions provided updates on innovative programs available to the industry and shared how to foster lasting partnerships that will directly benefit the future of their businesses.
When like-minded individuals are brought together to share their contributions and inspire each other toward action, the possibilities are endless. The 2015 Tourism Summit provided an environment for delegates to connect with other tourism stakeholders from across the country who believe that together, We Are Tourism, and that we can ‘Make Tourism Matter’. Attendees had access to 30 industry suppliers through the Tourism Marketplace which showcased products and services that contribute to business success.
Industry people working toward business excellence build the foundation for the long-term profitability that sustains our communities. To visitors, the experience that the tourism operators design forms their impression of Nova Scotia. Throughout the We Are Tourism Summit, we invited attendees to shine a spotlight on themselves by sharing their photos through social media with the hashtag #wearetourism. You may view the 2015 Tourism Summit delegate experience through their individual posts.
Written by: Jennifer Falkenham
*Published article in Eastern Hotelier Magazine.